Why Every 24/7 Business Needs ISO 22301 Certification
A 24-7 business cannot tolerate even a minute of outage. If that is how you see your business, consider implementing ISO 22301.
One of our telecom clients decided to pursue ISO 22301 only after a severe flood crippled one of their major sites—an office with 2,700 employees working round the clock. The incident exposed how vulnerable their operations were without formal business continuity plans. What began as a recovery effort for a single city quickly became a global transformation. The company realised that resilience couldn’t be limited to one location, so they launched a worldwide ISO 22301 program to ensure every function, in every region, could withstand future disruptions.
Whether you are a small business or a multinational operating across several countries, implementing ISO 22301 enhances resilience and recovery across all your functions.
Here are some of the other key benefits
1. Governance Team
ISO 22301 provides a structured BCP governance framework that ensures roles are responsible for designing and monitoring the system. A governance framework involves a triangular role, with the corners representing management, a dedicated role, and an internal auditor who drives and maintains the effectiveness of the compliance program.
2. Minimises Revenue Loss During Outages
Every minute of downtime affects customer experience, SLAs, and revenue. ISO 22301 helps organisations identify critical processes and build plans to maintain service levels in real time.
3. Protects Customer Trust & Brand Reputation
Clients expect continuous availability. ISO 22301 certification demonstrates resilience, preparedness, and reliability—key differentiators that build deep customer confidence.
4. Structured Response to Emergencies
Whether it's:
- System failures
- Cyber incidents
- Power outages
- Infrastructure breakdowns
- Natural disasters
- Supplier disruptions
ISO 22301 ensures teams know exactly what to do, when to act, and how to communicate.
5. Strengthens SLA Commitments
Businesses that operate round-the-clock must meet strict SLAs. A BCMS reduces the risk of SLA breaches and related penalties.
6. Reduces Chaos During Incidents
Without clear continuity plans, teams panic and make uncoordinated decisions. ISO 22301 brings structure through rehearsed procedures, roles, responsibilities, and communication pathways.
7. Enhances Operational Resilience Across Functions
The standard ensures resilience not just in IT, but across:
- People availability
- Facilities
- Telecom
- Cloud services
- Vendors
- Logistics
- Physical security
This holistic view is critical for 24/7 operations.
8. Required or Preferred in Many Industries
Many sectors expect or demand business continuity certification:
- Financial services
- Healthcare
- Data centers
- SaaS platforms
- Telecom
- Critical infrastructure
- BPO/KPO
- Managed services
ISO 22301 strengthens your position in RFPs and procurement evaluations.
9. Supports Rapid Recovery & Reduced Downtime
ISO 22301 defines clear RTO (Recovery Time Objective) and RPO (Recovery Point Objective) targets. This enables fast and controlled recovery—crucial for uninterrupted businesses.
10. Culture of Preparedness
The standard cultivates a mindset of readiness, testing, and continuous improvement, ensuring resilience becomes part of day-to-day operations.
To summarise, every 24/7 business needs ISO 22301 to ensure continuous service, minimise downtime, protect revenue, and demonstrate resilience to customers and regulators.
In Coral, we have been assisting clients in implementing their BCP since 2003. For every client, we understand their business continuity goals, perform business impact analysis, identify continuity risks, document and test their plans, train the employees, conduct internal audits, and get them ISO 22301 certified. Please get in touch with us to get started with your ISO 22301 journey today.
